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Ann Sieg’s legendary 35-page report “The 7 Great Lies of Network Marketing” is one of the most talked about and downloaded network marketing PDF’s in history. Out of every special report released online within the past couple years, I would say Ann’s book has made the biggest impact.  Over 250,000 people (and counting) have downloaded a copy and from what I hear many have been completely transformed (both professionally and personally) by what they read inside.

And right now it’s yours for the taking – free!  You can claim your complimentary copy here. 


The 7 Great Lies of Network Marketing

When you get into it you’ll have a hard time putting it down because of Ann’s unusual style. Her conversational tone is easy-to-read,  funny, and downright entertaining at times! Plus, you’re going to learn a lot too.  In fact, I know you’ll be handsomely repaid for the 10-15 minutes you spend going through it.

As you read it you’ll discover:

-The 7 biggest reasons most network marketers struggle (and ultimately fail) in this industry and why YOU no longer have to worry about them

-What it really takes to grow a business that grows with or without you (in a comfortable way that fits your unique personality and values)

-Simple things you can do right now to make it easy and enjoyable for your prospects to buy

-Why hundreds of thousands of people just like you have proclaimed “The 7 Great Lies Of Network Marketing” one of the best special reports ever written about network marketing. 

Click the link below, fill out the form, and you’ll get instant access to this information.

The7GreatLiesofNetworkMarketing.com

 

The Cost of Opportunity

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How much does it cost to go see a movie?

Now, with that cost in mind, what would your answer be if I told you that while you’re watching the movie, you’d miss the final debate in a city-wide election where you were tied for first?

You’d realize the stuff you miss has a cost.

Freelancers are very good at having an inherent sense of opportunity cost. They understand that taking up a friend at a discount might be very costly if it means that more profitable work is going to have to be turned down.

Since nowadays just about everybody is in the industry of selling their time in some way, it’s important to know that even if something doesn’t cost you cash out of your pocket, the cost of opportunity is still real; and it is as equally valuable. So, not only does it cost money to say ‘no’, it costs money to say ‘yes’ as well.

Now that just about everyone is in the business of selling their time in some form, it’s important to be aware that even if something doesn’t cost you cash out of your wallet, the opportunity cost is not only real, it’s just as valuable. Not only does it cost money to say ‘no’, it costs money to say ‘yes’.

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Seth Godin’s blogs are simply down to earth.  I find this one an interesting short read:

Not so simple, actually, and about more than just classical marketing:

There are a hundred people in a room, perhaps a trade show or a small theatre. What’s your choice:

  1. Sit in the back, watch, listen and learn.
  2. Cajole your way onstage so you can make a slick presentation that gets everyone on their feet, buzzing and excited, eager to do business with you or hire you.
  3. Set up a booth in the lobby that energizes and engages 12 of the people enough that they tell their friends, while it disturbs or mystifies two of the others and is ignored by the rest.
  4. Provide a service (like cookies and juice in a box at the exit) that many of the people there are appreciative of but few remember or talk about.

Most people say they choose #2. In fact, most marketers actually do #1 or #4, and it’s only #3 that gives you the best chance–create a remarkable product or service, don’t depend on getting picked to have a lucky break on stage, and gradually spread your purple cow among people who are truly interested.

Apple and Nike and Starbucks are trotted out again and again as marketing gold standards, because they are beloved by many and ignored or distrusted by few. But these are the outliers, the .0001% that don’t represent what actually happens when successful ideas reach the marketplace.

The mass market is no longer. There is almost no room left for the next Procter & Gamble or Google. Instead, you are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

Actual blog provided by Seth Godin at http://sethgodin.typepad.com/seths_blog/2012/06/take-this-simple-marketing-quiz.html

 

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Here’s the problem we all face in network marketing.

Our small warm market doesn’t want anything to do with our business, and our cold market doesn’t know or want anything to do with us.

Pretty tough situation to find success in wouldn’t you say? Well it’s not something that can’t be overcome.  But let’s take a closer look at it first.

In order to overcome this issue we have to do one of two things:

1. Grow our warm market until we find a few people that we haven’t hit over the head with our less than successful efforts and get them excited enough in our new business to get started.

2. Somehow have our cold market get to know us enough to want to do business with us.

I’m going to share with you a little secret that I’ve used that’s worked like gang busters to solve this problem.  I’m going to show you how to turn your cold market warm.  And the truth is, this little secret principle to success has been under your nose all along.  You probably just didn’t know it.

So let me ask a question . . .

What’s the difference between your warm market and your cold market?

Simple right?  Your warm market knows you and your cold market doesn’t.

Next question . . .

Why does your warm market know you so well?

The answer to this is very simple as well.  You interact with your warm market all the time.

For instance, you probably speak to your family and friends at least on a weekly basis and share ideas and stories about what’s going in their life and yours.  You interact a lot.  On the flip side, your cold market, you know, those red hot leads you buy and call … you probably only interact with once.

You make a cold call or send out one promo email for your business and you wait to see how they react.  You wanna see whether they join your business or give you a call or something like that.

Well there’s a problem with this.  They don’t know you, so why would they leap out of their seats to pick up the phone to get in touch with you all just because you sent them an email.

Now …

If you sent your best friend an email that said “Hey give me a call later today,” don’t you think there would be a pretty good chance that they would?  The reason is because you have a relationship with your friend, as opposed to one with your cold market.

So here’s how to solve our little marketing conundrum.  You have to turn your cold market warm to get them to respond.

How do you do this?

The same way you do with your friends and family.  Just stay in contact with them on a regular and consistent basis.  Over time, many of those in your cold market will become your closest friends if you treat them like friends.

In your marketing efforts, if you want to get the best results focus on staying in contact with your cold market consistently and over time you’ll find you have a world full of friends ready to join you in your cause.

If you remember one thing from this article make it this:

In marketing frequency outperforms reach every time.

Communicate frequently with your contacts and over time you’ll find you’ll have more success in your business than you thought possible.

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